17.06.2018

PDATA

Screen Shot 2018-04-01 at 4.05.35 PM.png

Companies worldwide desperately need to know their customers. They need fundamental human insights about consumers in order to design innovative products and services that fuel desire, which leads to sales. Companies also need precise personal data from and about consumers to perfectly target marketing and sales activities.

To sum it up, the current system is opaque and uncontrollable, consumers’ privacy is violated, and companies are hardly getting enough quality data to meet their market research requirements. This already leads to failed investments in the double-digit billions. In addition, the General Data Protection Regulation (GDPR) of the European Union becomes enforceable from May 25 th 2018 and will make it even more complicated for data brokers to access personal data. and with With the PDATA token and the blockchain-based Opiria platform, we want to create a global decentralized marketplace where companies can buy personal data directly from consumers without any middlemen.

What is PDATA?

We are building the first Ethereum blockchain based marketplace for the secure and transparent buying and selling of personal data. Opiria-Platform enables consumers to create a passive income stream by monetizing their personal data. Companies can buy personal data directly from consumers. PDATA token is the currency that expresses the value of personal data.

How it works

The PDATA token ecosystem consists of consumers and companies, facilitating a two-sided token economy. Companies can purchase personal data directly from consumers by compensating them with PDATA tokens.

Consumers receive PDATA tokens for providing personal data to companies. Consumers can decide which personal data they disclose and who gets access to it. Due to blockchain mechanisms consumer's anonymity and data privacy is fully protected.

The Opiria platform is a fully transparent open marketplace for the secure trading of personal data without any middleman. The PDATA token puts value in personal data and creates a currency that exactly expresses their value.

Companies get quick and easy access to personal data from consumers by compensating them with PDATA tokens. Companies receive more specific data of higher quality and will be able to make the right decisions when designing new products and services as well as to better target marketing and sales activities.

Benefit for Token Holder
PDATA Token holders will benefit in two ways:

Since we already have the platform minus the blockchain element the “time to market” for the platform including the blockchain element is much shorter than if the development would start from scratch after the TGE. Also having all those renowned customers makes sure that our consumers will be able to start selling their personal data right away to big corporations after the launch of the blockchain element.
Consumers that hold PDATA Tokens have an advantage over consumers that don´t hold tokens. If a consumer holds more PDATA tokens than another consumer, he is more likely to receive a "personal data request” from a company earlier than consumers with less PDATA tokens. This gives consumers that keep a larger pool of PDATA tokens on-hand on average a small time advantage to sell their data to companies

Conclusion
This is a good project to invest, and the product already been use by big company like Mercedes Benz, AUDI, BMW and other, so dont hesitate to invest. thankyou this is my review about PDATA Token.